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Posts Tagged "Social Media"
By Cassandra Bremer, Content Manager and Developer at The San Jose Group Latin America is young, online and social, and that creates a huge potential for American companies to win a market share of the continent’s booming emerging middle class. As digital and social strategies are becoming more paramount for brands in the U.S. to...
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By Jestelle Irizarry, junior executive at The San Jose Group At the hands of every mobile device, lies a possibly untapped consumer. While social media has dominated most mobile advertising efforts thus far, social media isn’t always the right fit for every brand or company. In a constantly evolving digital consumer landscape,...
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Say what you want about Millennials, but this young generation truly believes that they can change the world. Nonprofit involvement is one way Generation Y chooses to make a difference, and their engagement early-on is key for an organization’s long-term sustainability. Consider implementing the following strategies when...
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By George L. San Jose, President and Chief Creative Officer at The San Jose Group In high school, I could typically identify people by their cliques (jocks, cheerleaders, hippies, disco fashionistas, etc.) but not as individuals. So unless I personally knew them, they had no individuality. Today’s consumers see brands as cliques...
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The season of giving is upon us, and that means an influx of donations for Not-for-profits. While the spirit of the season moves people to contribute (a survey by Ask Your Target Market showed that 57% of respondents said they donate to charity during the holiday season), some Not-for-Profits struggle with getting exposure during...
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