Spotlight on Latina bloggers

Jun 02, 10 Spotlight on Latina bloggers

Posted by in CPG, Digital Consumer Lifestyle, Healthcare, Insurance, Multicultural Marketing, Nonprofit, Total Market, Travel and Leisure

We recently looked at Sophia Mind’s study on Latinas and their use of social networks. While that post focused on a general lack of relevant online content and sense of community for this segment, I wanted to take a moment and spotlight some of the Latina bloggers that are indeed developing some very cool content! This is an...

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Latinas using social media

May 10, 10 Latinas using social media

Posted by in CPG, Digital Consumer Lifestyle, Healthcare, Insurance, Multicultural Marketing, Nonprofit, Total Market, Travel and Leisure

Sophia Mind released an interesting study about Latinas’ use of social networks that once again reinforces some key issues to consider when reaching out to online Hispanics. First, some key stats: 80% of women surveyed use the Internet more now than they did two years ago. 85% of Latinas surveyed in the U.S. regularly visit...

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