Online Consumer Relationship Marketing (CRM): Building a Loyal Consumer Base among Hispanics

Dec 15, 11 Online Consumer Relationship Marketing (CRM): Building a Loyal Consumer Base among Hispanics

Posted by in CPG, Digital Consumer Lifestyle, Healthcare, Multicultural Marketing, Total Market

Tony D’Andrea, PhD, Director of Research and Planning at The San Jose Group To develop a sustained relationship with consumers, marketers are now adding digital platforms integrated with above and below the line marketing. This is not about brand or product placement in TV shows online or offline. Online initiatives now arise as a...

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Hispanic Journalists on Twitter

Mar 23, 10 Hispanic Journalists on Twitter

Posted by in CPG, Digital Consumer Lifestyle, Healthcare, Insurance, Nonprofit, Travel and Leisure

As a follow-up to my previous post about Spanish media using social media, I thought I’d start a “Hispanic journalists on Twitter” list. There are plenty of these for the general market but I haven’t seen one for the Hispanic market. Here is the start of my list and I’ll try to update this over time....

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Spanish Networks Experimenting with Social Media in Different Ways

Mar 18, 10 Spanish Networks Experimenting with Social Media in Different Ways

Posted by in CPG, Digital Consumer Lifestyle, Healthcare, Insurance, Multicultural Marketing, Nonprofit, Total Market, Travel and Leisure

According to a recent article, anchors and reporters from the Spanish networks are flocking to social media, setting up Twitter accounts and Facebook fan pages. From Univision, Telemundo and Azteca America to local affiliate stations, various Hispanic media entities are experimenting with social media. The most common way media are...

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