How to Optimize Online Communication with Hispanic Consumers

Jan 10, 12

Posted by George San Jose in Multicultural Marketing, Total Market

Tony D’Andrea, PhD – Director of Research and Planning at The San Jose Group Hispanics are joining the Internet at breakneck speed. There will be 40 million Hispanics actively online by the mid 2010s. Yet, they already are the most engaged group in a variety of online activities. They create personal pages, post comments,...