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By Dalton Lind, Junior Executive at The San Jose Group After a seemingly eternal winter, people have been making sure to get the most out of the summer this year. The warm weather makes it a peak season for tourism and traveling to new vacation destinations. While this has always rang true for the summer months, the way we travel...
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As the travel industry booms during the summer months, multicultural marketing reveals itself as their secret recipe. The minority market reality has companies, especially those associated with travel, leveraging the growing minority population with new marketing strategies. In 2010, the American Hotel and Lodging Association...
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Map based on data from: Jainchill, Johanna. (2012, June 19). “Reports highlight travel habits of Hispanics, African-Americans.”Jensen-Campbell, Cam (2005, Apr. 27). “Today’s Hispanic Consumer.”NTA Convention ’10 Montreal, Quebec. (2010 Nov. 13). “Understanding the Hispanic Travel Market.” As we enter the summer months, marketers...
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