The San Jose Group’s Perspective on the Minority is the new Majority

Oct 18, 10

Posted by George San Jose in CPG, Healthcare, Insurance, Multicultural Marketing, Nonprofit, Total Market, Travel and Leisure

As the release of new U.S. Census information approaches, data that already defines the U.S. marketplace as “majority minority” will be showcased in a brighter spotlight. In fact, already the minority is the new majority among 18- to 44-year-olds in the top 20 U.S. DMAs. Many find this news shocking, but this mix of ethnicities is...