Going Viral…with the help of your friends

Jun 26, 09

Posted by George San Jose in CPG, Digital Consumer Lifestyle, Nonprofit, Total Market

One of my favorite quotes regarding social media is, “viral is not a strategy, it’s an outcome.” Sometimes companies might create a video or a Facebook page and expect some kind of crazy viral activity to stem from it. But unless what you’re doing is extremely compelling, people are probably not going to...