Latino Micro Trends 2010-2015: Trends 5 & 6

Music on the Go: If you want to understand new forms of mobile behavior in the general market, then Hispanics is a group to watch. They listen, download and transfer music on, to, and from mobile phones at levels high above the national average (160-plus index points, according to ComScore 2011 reports). Likewise, checking...

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How to Optimize Online Communication with Hispanic Consumers

Tony D’Andrea, PhD – Director of Research and Planning at The San Jose Group Hispanics are joining the Internet at breakneck speed. There will be 40 million Hispanics actively online by the mid 2010s. Yet, they already are the most engaged group in a variety of online activities. They create personal pages, post comments,...

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