By Jestelle Irizarry The countdown to the 2016 Olympic Games is on, and Rio de Janeiro is preparing to welcome millions of people from around the world. The Olympics are a global property, reaching over 180 markets through TV and digital broadcasts, making the games not only the ultimate competition for athletes but for brands,...
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By Cassandra Bremer, Content Manager and Developer at The San Jose Group Quarterbacks throw Hail Marys; hockey players pull their goalies; advertisers post viral videos. Sure, viral videos have their place—views boost recognition, keep brands top-of-mind, increase SEO and occasionally bring viewers back to the brand’s website for...
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By Nicole Hernandez, social media specialist, at The San Jose Group “We don’t have a choice on whether we DO social media, the question is how well we DO it.” – Erik Qualman According to Edison Research, last year, 68% of Americans using social networks said that none of those networks had influence on their buying decisions. This...
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Suggestion! Society claims suggestion is extremely powerful; so powerful, in fact, that our friends’ suggestions can have large impacts on our own purchasing decisions. In this mobile age, we have significant evidence to say communication amongst the masses is growing with texting, social networking, and blogging. On Facebook and...
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One of my favorite quotes regarding social media is, “viral is not a strategy, it’s an outcome.” Sometimes companies might create a video or a Facebook page and expect some kind of crazy viral activity to stem from it. But unless what you’re doing is extremely compelling, people are probably not going to...
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