Trending: Tablets in Today’s Mobile World

Jul 24, 12 Trending: Tablets in Today’s Mobile World

Posted by in CPG, Digital Consumer Lifestyle, Healthcare, Insurance, Multicultural Marketing, Nonprofit, Total Market, Travel and Leisure

As one of the most mobile consumers in the United States, Hispanics display enormous mobile spending power. According to the “2012 Hispanic Mobile Consumer Survey,” by Zpryme Research and Consulting, Hispanics are projected to spend $17.6 billion on mobile tech devices this year.1 We are all marching toward the day when...

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Hispanic Trends: Making Sense of Enormous Technology Spending Power

Jun 05, 12 Hispanic Trends: Making Sense of Enormous Technology Spending Power

Posted by in CPG, Digital Consumer Lifestyle, Multicultural Marketing, Nonprofit, Total Market

Zpryme Research and Consulting just released the results of a great survey concerning Hispanic mobile consumer trends. While the INFOgraphic is loaded with several great facts showcasing the Hispanic spending power on mobile devices, the following is a short rundown highlighting the areas where Hispanics are over indexing on their...

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